Customer Management Consulting Customer Analytics Marketing Database Solutions Campaign Management Metrics & Dashboard

Event Driven Marketing

Campaign Management - Customer dialogue redefined

Our expertise begins with a thorough, step-by-step analysis of your current marketing process. This analysis helps us identify the gap between your current marketing objectives and implementation on-ground. We, then, recommend the best practice of transformation for your marketing process that can bring tremendous improvement and scale keeping your business objectives in mind.

We work with industry recognised, world-class campaign management technologies and help you automate your marketing function. Over the period of this engagement, you will see tangible and result-driven metrics that will deliver the best-in-class marketing capability for your organisation.

Some of the services we offer include:

  • Customer Scoring:  Using sophisticated modelling tools, we score your customers according to desired outcomes, such as response, increased wallet share, additional product purchase, and more.
  • List Building and Target Identification:  We optimise the target of your campaigns, and provide intelligent, proactive support for retention, cross-sell and prospecting strategies.
  • Testing Methodology:  We work closely with your marketing teams, design test offers and metrics and build a library of best marketing practices. This will help you discover your most effective campaigns, strongest lists, best offers, etc. and thus enable repeating your success stories again and again.
  • List selection and coding:  For both online and offline campaigns.

 

Some key benefits
  • Track, measure and evaluate ROI on every marketing program
  • Schedule right-time marketing capability coupled with easy-to-implement processes within your marketing operations team
  • Mass customisable marketing communications based on unstated preferences, inferred events, observed behaviour etc.
  • Best customer-to-market lists – Reliable and easy-to-use output
  • Multi-channel integration – call centre, email, direct mail, TV, etc.
  • Standardised templates, designs and processes for quick turnaround of marketing campaigns
  • Change Management - Training and organisational readiness planning