Management

When you partner with Cequity, you can be sure of easy access to a team with rich and in-depth industry experience, that can take your business forward.

S.Swaminathan, Co-Founder & CEO

S. Swaminathan has over 16 years of experience in one-to-one, relationship marketing across various industries like Automotive, Telecom, Retail, IT services, Banking & Financial Services & Insurance.

He was Executive Vice President & Head of iContract, a leading WPP one-to-one marketing services company in India. He has successfully implemented large customer relationship programs for leading companies like DHL Express, HSBC, HSBC Mutual Fund, Tata Indicom, VSNL, Shoppers’ Stop, Wipro Technologies, Shell, Toyota, Bharti-AXA Insurance etc. He is a member of the Institute of Direct Marketing, London. He is also an avid blogger and runs his own blog on trends related to the emerging customer-controlled economy and how it is reengineering technology and marketing.

Ajay Kelkar, Co-Founder & COO

Ajay has over 17 years of experience in customer-driven marketing across a wide range of industries like Soft goods, Banking & Financial services & Retail. He was the head of marketing for HDFC Bank, a leading private sector bank in India. He was responsible for building world-class analytical marketing capability for the bank across the country.

He has extensive experience in starting with simple data-led marketing and scaling-up to complex analytics-based cross-sell, upsell programs. He has specific expertise in change management while implementing CRM.