The Hansa Group – Over four decades of marketing services insights

Hansa is a leading Marketing Services Group in India with interest in Marketing Communications, Market Research, Media and Marketing Consultancy, TV content development, Out of Home Advertising, Events and Activation, Continuing Medical Education, Secondary Information Resource etc.

Hansa’s experience covers FMCG, B-2-B marketing, banking & financial services, telecom, social marketing, rural marketing, industrial products & services, pharma marketing and retail.

The Hansa Group recently acquired a US Market Research Company, GCR Custom Research LLC, based in Portland, Oregon. The company, which was at one time the custom research arm of Gartner, was acquired from Private Equity owners. GCR specialises in the technology space. Its client list includes HP, Cisco, Microsoft, Tektronix, BEA, Xerox, AMD, Intel, EDS and such others.

The philosophy of the Group:

• Provide the intelligence to help understand the marketplace and the consumer
• Provide the implementation capability across a variety of disciplines to turn potential into reality.